At a recent viewing of advertisements by the UK Advertising Standards Authority, where fifty-six ads were viewed and six were found to be in contravention of the code, one of the advertisements that contravened the code was from a bingo operator. At this point in time it is unclear as to whether the bingo operator was land-based or online, as no names have been released by the ASA.
The UK recently changed its laws to allow advertisements to be aired in the media, be it television, radio or print however, they have very strict standards for this advertising material. You will have no doubt noticed that all of a sudden there are many online and land-based bingo advertisements that have been appearing on televisions throughout the UK.
The ASA has made its needs clear to the bingo and other gaming industries that the advertisements they air should not in anyway be appealing to children and should in now way make gambling appear to people as a product that could enhance you self esteem or lead to financial security. So my curiosity is piqued, I wonder who the naughty bingo operator is, I will certainly be watching the news carefully, eventually something will come out of the woodworks.