As a result of the struggling land based bingo industry, the Minister of Sports recently announced that land based bingo clubs will be able to have more highly lucrative slots machines in their clubs to boost income. Although this has not yet come into effect, and as we know the wheels of Government turn really slowly, we were actually wondering if the result of the announcement might have some sort of knock on effect for the online bingo industry.

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There is so much competition in the world of online bingo at the moment that it stands to reason that online bingo sites are having to beef up their promotions, prizes and loyalty programmes in order to stay popular and at the forefront in the operations industry. To this end Astro bingo has completely revamped their loyalty programme and now for every deposit a member makes, they will earn points.
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Party Gaming has had the profile of its online bingo site, Party Bingo, boosted by the launch of the ITV Bingo Night Live Late night TV show, however, shares have dropped quite substantially, actually by more than 10%. They believe that the cause for this was the distraction caused by the Euro 2008 football championship tournament.

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The recently launched Leapfrog Gaming online bingo site recently saw the first winner of its Mega Bingo game. This game is played twice a week on the Leapfrog network, on a Wednesday and a Saturday night and the prizes are guaranteed. The first ever winner of the Mega Bingo prize, “Masoup” was delighted to win ₤695.60 in cash and she must be a really lucky bingo player because only a week earlier she managed to scoop ₤1 000 in their free weekly cash draw.

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